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Product Development

Frontend
We build fast, responsive interfaces for sportsbook and casino platforms. Every UI is crafted for performance, scalability, and ease of use.

Backend
Our backend systems handle complex integrations, real-time data, and secure transactions — built to scale with your business.

Mobile
We create native and web apps that bring your platform to players everywhere, with smooth functionality across all devices.

Product Design

UI/UX Design
We design clean, intuitive interfaces that enhance engagement and conversion. Every detail is shaped by user behaviour and product goals.

Prototyping
Our prototypes turn ideas into interactive visuals, helping teams validate direction and accelerate development.

Outsourced Development
Extend your in-house capabilities with a trusted product team that designs, builds, and supports scalable software.

Scale
Adjust development capacity quickly based on project needs.

Flexibility
Choose between full outsourcing or dedicated teams.

Talent Pools
Access top engineers, designers, and product experts globally.

Costs
Control budgets while maintaining high-quality output.
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About Us
We’re a product design and development company building bespoke solutions for the iGaming and Betting industry. Since 2018, we’ve helped global brands bring ideas to life.

Case Studies

PlayStar
PlayStar's rise into New Jersey’s online casino market with high-performance apps.

Sportingtech
Sportingtech's expansion in Brazil's sportsbook market with bespoke apps & localised UX.

ParUp Golf
ParUp Golf’s next-generation golf app built around live scoring, social play, and real-time insights.

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Join a growing team of designers, developers, and strategists shaping the future of betting tech. We’re always looking for new talent to power the game changers.
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Home » Services » Product Design » Sports Betting » UI-UX

Betting App UI Design

At The Unit, we specialise in betting app UI design that combines intuitive user flows with responsive performance across mobile platforms. We create design solutions that meet the evolving needs of sportsbooks, ensuring each screen supports decision-making, engagement, and operational speed.

Our work with brands like 10star reflects this commitment, where we delivered a tailored frontend focused on real-time trading, player experience, and seamless usability.

SERVICES - UI DESIGN & MORE

Through our software product design services, we craft interfaces for betting apps that go far beyond visual appeal. Every component is designed with user behavior, data flow, and performance in mind. From custom betting slips and live data displays to intuitive navigation and scalable UI systems, we help operators deliver clean and reliable user experiences that drive retention. Our team works closely with product strategists and developers to ensure every element supports long-term usability and platform growth.

UI / UX Design

prototyping

Mobile

We prioritise mobile functionality in every project. Using technologies like Kotlin, Swift, and React Native, we deliver responsive betting apps that offer smooth performance and fast load times on both iOS and Android. Our mobile-first design approach ensures each interaction—whether live betting, account management, or cashout—is quick, secure, and visually consistent. Projects like Sportingtech highlight our ability to blend a modern interface with reliable backend integrations and regulatory compliance.

EXPERIENCE & PROJECTS

As a software development company, The Unit brings extensive experience in product design and development for sports betting apps. We have delivered custom UI solutions for top-tier sportsbooks, creating designs that scale across markets while maintaining clarity and user satisfaction. From data-rich dashboards to personalised betting feeds, our work combines creative thinking with structured design systems built to integrate with real-time engines and third-party tools.

Executed a full redesign of the sportsbook interface with a focus on boosting user retention.
Developed a modern, accessible UI specifically crafted for the needs and behaviors of sports betting users.
Worked closely with Sportingtech and integrated third-party providers to deliver consistent, seamless performance across multiple operator brands.

GET IN TOUCH TO DISCUSS THE DETAILS

Looking to enhance your product with high-impact betting app UI design? The Unit delivers thoughtful, data-informed betting app UI design backed by complete software product design services and deep expertise in product design and development. Whether launching a new app or upgrading an existing interface, we help you create user-first betting experiences that perform at scale.

OUR PARTNERS

StarSports – sportsbook operator supported by The Unit

10Star – sports betting platform working with The Unit

SportingTech – betting and casino solutions partner of The Unit

Rank Group – gaming and entertainment partner supported by The Unit

Low6 – gamification and betting product partner

TXODDS – sports data and odds platform developed with The Unit

NorthStar Gaming – Canadian iGaming partner of The Unit

DragonBet – online bookmaker included in The Unit’s partner showcase

RMG (Racecourse Media Group) – racing media partner supported by The Unit

ARC (Arena Racing Company) – racing organisation listed as a partner

Xtremepush – customer engagement platform listed among The Unit’s partners

WHAT OUR CLIENTS SAY ABOUT US?

Dan Alexander COO | PlayStar Casino

" The Unit are a great team and deliver with superb quality, I can throughtly recommend them for gaming Web and App development "

Jamie Mitchell Co - Founder & Group CEO | Low6

"The team at The Unit have worked with us on several projects across our product portfolios. They have extensive experience in developing products for the betting and casino space and we have found them great to work with."

Jim Swainston Head of Technology | 10Star

"The Unit really stood out to us as a partner, not just because of their highly skilled development team and proven track record of delivery, but also their deep domain knowledge across industry verticals, which we at 10Star believe is vital in creating a best-in-class experience for users."

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