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PLAYSTAR CASE STUDY

High-performance casino app for New Jersey

The Unit partnered with PlayStar to deliver iOS and Android apps under a tight deadline, achieving a Top 10 position in New Jersey’s highly competitive online casino market.

Industry:
Online
Casino
Region:
New Jersey,
USA
Platforms:
iOS &
Android
Services:
App Dev, UX, Optimisation
REGULATED MARKET
PERFORMANCE
RETENTION

Who is PlayStar?

PlayStar is a regulated online casino operator in New Jersey that set out to challenge established brands by offering a personalised experience, fast performance, and responsive support. Their goal: launch a dependable mobile app that stood out in a highly competitive market.

The challenge

New Jersey is a highly competitive, regulated market. PlayStar needed to launch a high-quality mobile app under a tight deadline, with seamless integrations and a user experience that would drive engagement, retention and conversion from day one.

  • Develop and launch iOS and hybrid Android apps within a limited timeframe.
  • Ensure seamless integration with third-party platforms and service providers.
  • Design journeys focused on engagement, retention and conversion.
  • Enter the New Jersey market on schedule with a competitive product.

The approach

We stepped in at a critical stage and became PlayStar’s primary frontend partner, leveraging our iGaming experience to align quickly with their vision and roadmap.

  • Rapid onboarding to understand PlayStar’s vision and requirements.
  • Agile development for flexibility and quick iterations.
  • Close collaboration with PlayStar to ensure alignment at every stage.

The Solution

We delivered a stable, high-quality product designed for performance and long-term growth. The Unit developed PlayStar’s mobile apps, website, and key integrations to support a smooth market entry and ongoing scalability.

  • Native iOS app and hybrid Android app, optimised for user engagement and retention.
  • Adaptive and scalable website to support the apps.
  • Custom cashier system integrated with the GiG platform.
  • Seamless integration of third-party game providers and geolocation services.
  • Enhanced user pathways and UX, improving daily retention and conversion rates.

THE RESULTS

After launch, PlayStar scaled quickly in New Jersey with a stable, high-quality product. We prioritised delivery, user experience, and ongoing support.

ON-TIME LAUNCH

Delivered iOS and Android apps within the tight market deadline.

TOP 10 POSITION

Rapid rise among New Jersey online casino operators.

USER RETENTION

Improved engagement, daily retention and conversion rates.

ONGOING SUPPORT

Continuous updates and innovation to remain competitive.

Client Feedback

“The Unit are a great team and deliver with superb quality, I can thoroughly recommend them for gaming Web and App Development. ”

Dan Alexander, Chief Operating Officer, PlayStar

OUR PARTNERS

get in touch

From product design and full-scale software development to outsourced teams and end-to-end delivery, we help companies turn ideas into products that perform.

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The Unit

info@theunit.dev

Mark O’Hare of The Unit, leading commercial growth in North and South America for iGaming and betting platform solutions.

VP Sales - Mark O'Hare

mark.ohare@theunit.dev

Alan Bruce, COO of The Unit, leading operations and delivery across betting and iGaming software projects.

COO - Alan Bruce

bruce@theunit.dev