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PLAYSTAR CASE STUDY

Building a Next Generation Golf App

The Unit partnered with ParUp Golf to design and develop native iOS and Android apps that bring the full golfing experience into one seamless digital product.

Industry:

Sports

Platforms:
iOS &
Android
Services:
App Dev, UX, Optimisation
USER EXPERIENCE
PERFORMANCE
RETENTION

Who is ParUp?

ParUp Golf is a digital platform transforming how golfers connect, play, and compete. From live scoring and event management to course discovery and tee-time tracking, ParUp gives golfers a simple, intuitive way to organise every part of their game in one place.

The challenge

ParUp Golf needed a modern mobile experience that brought scoring, booking, and community features together in one place. Delivering two native apps on a tight timeline meant balancing speed, accuracy, and deep domain understanding of how golfers actually play and engage.

  • Deliver iOS and Android apps quickly while maintaining consistent performance.
  • Integrate seamlessly with third-party golf course providers for real-time data sync.
  • Create intuitive user journeys for handicaps, tee times, scoring, events, and rounds.
  • Translate complex golf rules, scoring systems, and terminology into simple app features.

The approach

The Unit adopted a collaborative and adaptive delivery approach, ensuring rapid iteration and complete alignment with ParUp Golf’s vision. Deep immersion in golf workflows allowed the team to design features that reflect real on-course behaviour.

  • Agile sprints enabled fast prototyping, refinement, and reprioritisation when needed.
  • Close collaboration with ParUp ensured shared understanding of goals and user needs.
  • Research into golf scoring, handicaps, and leaderboards informed feature logic.
  • Continuous QA ensured stable performance across devices, platforms, and integration points.

The Solution

The Unit delivered a high-performance, multi-platform experience supported by resilient integrations and streamlined user flows. The apps were built to match real golfer journeys, from booking tee times to tracking scores live.

  • Fast, parallel delivery of native iOS and Android apps using a shared design system.
  • Automated syncing and strong API handling for accurate, always-current course data.
  • Clear, intuitive user flows for events, scoring, payments, and round tracking.

THE RESULTS

The launch of ParUp Golf’s apps has been met with strong adoption, positive user feedback, and reliable performance.

Strong Adoption

Over 7500 golfers onboarded since launch, confirming product-market fit.

Enhanced Experience

Improved UI/UX & faster performance across scoring and booking.

Ongoing Support

Continuous updates and maintenance keep the app stable and competitive.

Data Insights

Built-in analytics reveal user behaviour and course trends for planning.

Client Feedback

By partnering with The Unit, we have given ourselves the best possible chance of success.

Ian Lowther, Founder of ParUp Golf

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The Unit

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Mark O’Hare of The Unit, leading commercial growth in North and South America for iGaming and betting platform solutions.

VP Sales - Mark O'Hare

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Alan Bruce, COO of The Unit, leading operations and delivery across betting and iGaming software projects.

COO - Alan Bruce

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