We’re a betting & iGaming software development company, helping operators build, launch and scale digital products through embedded product, design and engineering teams.
From embedded specialists to end-to-end product delivery, we provide software development services that give betting & iGaming businesses the technical depth to ship faster, at scale.
Extend your team with experienced engineers who integrate seamlessly into your workflows, helping you scale delivery without the overhead of hiring.
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From discovery and UX to engineering and QA, we design, build and deliver high-performing digital products from concept to launch.
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Discover our complete range of engineering, product and platform services.
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From sportsbooks and casino platforms to integrations and emerging technologies, we deliver specialist expertise across the industry.
High-performance sportsbook platforms built for speed, scalability, and real-time engagement.
Complete casino ecosystems built around player accounts, content delivery, and seamless game management.
Fast, reliable connections to the industry’s leading platforms, aggregators, and service providers.
Next-generation market infrastructure combining dynamic pricing, liquidity matching, and on-chain settlement.
Predictive models that sharpen pricing, reduce risk, and turn player data into measurable growth.
Operational tools that give teams full control over reporting, promotions, payments, and permissions.
We partner with ambitious operators and technology providers to design, build and scale digital products that deliver measurable business outcomes.
Modernised a legacy sportsbook experience with a faster mobile UX, streamlined navigation, and improved conversion performance.
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Designed and delivered a scalable casino platform focused on player engagement, retention, and seamless multi-market experiences.
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As a trusted betting & iGaming software development company, we help ambitious businesses build, launch and scale digital products with confidence.
First-hand betting and iGaming experience from people who’ve built real products.
We work as an extension of your team, not an external supplier.
Better products through the perfect blend of strategy, design and engineering.
Experienced professionals delivering quality across every stage of product development.
Scale your team quickly and adapt as your roadmap evolves.
Deep expertise across sportsbooks, casino, payments and regulated platforms.
The Unit are a great team and deliver with superb quality, I can thoroughly recommend them for gaming Web and App development
The team at The Unit have worked with us across multiple product projects. Their betting and casino experience is strong, and they’ve been great to work with throughout.
The Unit stood out as a partner not only for their skilled development team and strong delivery record, but also for their deep domain knowledge, which we at 10star see as essential for creating a best-in-class user experience.
Partnering with The Unit helps us deliver tailored solutions that stand out in markets like Brazil. Their expertise supports partners in achieving strong performance and great user experiences.
The questions we get asked most. Can’t find what you need? Contact us.
We work with betting, iGaming, sports and media businesses, from ambitious startups to established operators and enterprise organisations. Our clients include operators, suppliers and technology providers such as PlayStar, Sportingtech, TXODDS, 10star, Racing1 and Xtremepush.
Yes, and it's one of the most common ways we work. Our product, engineering, QA and delivery specialists embed directly into your team, working inside your processes and tools rather than alongside them.
That might be a couple of engineers for a few months, or a full team embedded for years, scaling up or down as your roadmap changes, without adding permanent headcount.
Yes. We deliver end to end, from requirements and architecture through design, build, launch and ongoing improvement. We developed PlayStar's native iOS and Android apps for launch in the New Jersey market, and built ParUp Golf in full, from concept to launch on both the iOS and Android app stores.
We have flexible engagement models that we can fit around your work.
Outsourced development, where we take full ownership of a defined product or platform and deliver it end to end, including native iOS and Android apps. A hybrid option, where our key personnel across architecture, backend, frontend development and design share ownership of delivery with your team, planning and shaping your products as well as building them.
Team augmentation, where our experienced product, engineering, QA and delivery specialists plug into your team, report directly to your technical team and add capacity where you need it. And consulting, where we help you shape strategy, improve operations and make sharper delivery decisions.
Whichever model fits, all intellectual property passes to you on completion, and we build around your existing technology rather than locking you into ours.
Betting, iGaming and sports are where our deepest expertise sits, and it's what most clients come to us for. Our team comes from operator and supplier backgrounds, which means we understand the regulatory, trading and player experience realities from the inside. That said, the engineering discipline travels. We've also delivered consumer sports platforms and CRM and loyalty work outside the betting sector.
Faster than hiring. Our development hub gives us a senior bench across product, engineering, QA and delivery, so a scoped team can typically start within weeks rather than months. Every engagement begins with a short discovery to agree scope, roadmap and budget up front, so you know what you're getting before build starts.
Whether you’re launching, scaling or modernising, we’re ready to help.
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
