PPC Sports Betting Sites – Guide to Success
PPC Sports Betting Sites: Overview Paid Search is a major part of the marketing mix of most online bookmakers. It is the cornerstone of many online gaming sites’ marketing strategy. Many C level executives love it because you don’t have to buy multiple placements in advance. You can turn it on and off as you […]
Expert Casino Software Development Guide by Paddy Casey: Building Winning Online Platforms
Making Experience Count in Online Casino Development In the first of a series of blogs where we aim to take you behind the curtain and find out a little bit more about The Unit’s modus operandi, our Co-Founder Paddy Casey details our expertise in online casino software development and how we take our partners through […]
Google Search Volume for US Online Sports Betting – What It Tells Us
Search volume is one of the most insightful metrics to gauge demand. Here we look at Google search volume for US online sports betting. In the online gambling space, you can use search volume as a cornerstone of your marketing plan. It is a good indicator of the strategy you need to develop. This can […]
Free-to-Play Games – The Secret Sauce for Sports Betting and iGaming CRM
Currently, a plethora of free-to-play games are on the market for operators in the betting and gaming space to consider. Some CMOs view these games as top-of-funnel player-acquisition tools. Others deploy free-to-play games to build a database in soon-to-be-regulated markets. However, neither of these use cases fully leverages the potential of free-to-play strategies in betting. […]
GBRAID and WBRAID Google Parameters – Explained
For online marketers like us, we are all too familiar with using utm parameters on our campaigns. Recently, a number of our app install clients have been asking about both GBRAID and WBRAID parameters. These parameters have been created to comply with Apple’s post-iOS 14 privacy policy. Essentially they don’t track on an individual level […]
Conversion Rate Optimisation: Key Approaches for iGaming and Sports Betting
Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion. Conversion Rate Optimisation – Where to Start So, where […]
