The House Always Wins: How Meta’s Policies Favour the iGaming Elite at the Expense of New Operators
Introduction In the massively competitive world of sports betting and iGaming, operators are constantly seeking effective avenues to reach new and existing audiences. Meta’s suite of platforms offers an attractive channel for such outreach, given its vast user base and advanced targeting capabilities. However, for newcomers to the sports betting and iGaming sector, navigating Meta’s […]