The Unit’s 2026 Forecast: Prediction Market Winners, Africa’s Growth, and Game-Changing New Tech
First featured in our November Inside The Unit newsletter, this piece by Andy Clerkson, Chairman of The Unit, examines the trends reshaping sports betting in 2026, covering prediction markets, advances in voice technology, consolidation across regions, Africa’s momentum, and the realities of AI. Technology, regulation, consolidation, and shifting consumer behaviour have all played their part […]
