NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog 

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

THE UNIT – BETTING, IGAMING AND SPORTS INDUSTRIES BLOG

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

THEUNIT – BETTING,, IGAMING AND SPORTS INDUSTIES BLOG

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

Navigating The Path Of Customer Segmentation With The Unit  

Navigating The Path Of Customer Segmentation With The Unit

“Everyone is born, but not everyone is born the same.” When author Roald Dahl expressed the above quote, he may not have done so with the iGaming industry in mind, given it did not exist at the time, but it certainly rings very true in our space. Working out the

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Meet The Team: Q&A Session with The Unit’s Angular Developer Vasili Cassir

Meet The Team: Q&A Session with The Unit’s Angular Developer Vasili Cassir

Introduction Meet Vasili Cassir, a skilled Angular Developer at The Unit who thrives on building efficient, scalable, and user-friendly applications. His journey into software development began with backend technologies like COBOL and JavaScript, but he soon found his passion in frontend development, drawn to its dynamic nature and the challenge

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The Unit Welcomes Aoife Dillon As Senior Account Manager

The Unit Welcomes Aoife Dillon As Our Senior Account Manager

The Unit has appointed Aoife Dillon as its new Senior Account Manager. Bringing a decade of experience in the iGaming industry, Aoife previously held the same role at Microgaming/Games Global. Her career also includes positions as a VIP Gaming Executive at bet365, a VIP Account Manager at GVC Group (now

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The Unit invests €500K in tentenseven marketing agency

The Unit Invests €500K to Launch tentenseven Marketing Agency

As part of The Unit’s company restructure, our in-house marketing division has been launched as tentenseven, with a €500,000 investment backing its growth. This move is a key step in The Unit’s expansion strategy, allowing tentenseven to operate independently while continuing to serve the iGaming and sports betting industries. What

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Olexandr Baran - Meet The Team

Meet The Team: Q&A Session with The Unit’s React Developer Olexandr Baran

Introduction Meet Olexandr Baran, our incredibly talented React Developer here at The Unit. His journey into tech is nothing short of inspiring—starting with a curiosity about how websites work, Olexandr went from experimenting with basic HTML and CSS to mastering React and creating user-friendly, dynamic applications. What makes Olexandr stand

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Meet The Team Ion Tihon

Meet The Team: Q&A Session with The Unit’s React Developer Ion Tihon

Introduction Introducing Ion Tihon, the talented React Developer at The Unit, as part of our ongoing “Meet the Team” series. Ion’s journey into React development has been shaped by a deep passion for creating intuitive, high-performance user interfaces and an ever-growing interest in full-stack development. With a strong foundation in

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Meet The Team Ronan Shields

Meet The Team: Q&A Session with The Unit’s Product Owner Ronan Shields

Introduction Introducing Ronan Shields, our ever-enthusiastic Product Owner, as we continue our “Meet the Team” series. Ronan’s journey into product ownership is as unique as it is impressive, starting with a stint in sports sponsorship where he learned the art of creating value beyond the usual ‘here’s your sign, see

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CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

NEWS & INSIGHTS

Daniela Parfentiev
Behind the Build: David on Product Ownership at The Unit

At The Unit, the Product Owner is a key part of the product development process. Their role is to make sure that what we’re building is not only technically sound, but also solves real problems and creates meaningful value for both our clients and their users. What a Product Owner

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Inside The Unit's U.S. Expansion
Daniela Parfentiev
Inside The Unit’s U.S. Expansion

Earlier this year, The Unit has reached an exciting milestone with the opening of our newest office in New York City. Situated in the heart of Manhattan, the The Unit’s U.S. expansion reflects our ongoing commitment to strengthening client relationships and deepening our footprint in the rapidly evolving U.S. betting

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The Unit Welcomes Srdan Srepfler as VP of Engineering
Daniela Parfentiev
The Unit Welcomes Srđan Šrepfler as VP of Engineering

We’re excited to share that Srđan Šrepfler has joined The Unit as our new Vice President of Engineering. With over 20 years of experience in development, including seven years at William Hill and four at Huddle, Srđan brings deep industry knowledge and strong leadership to our growing team. A Proven

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Building iGaming Solutions Used by Top Operators: The Unit’s Approach
Daniela Parfentiev
Building iGaming Solutions Used by Top Operators: The Unit’s Approach

In today’s blog, The Unit’s Chairman Andy Clerkson joins Paddy Casey to share what goes into building top-quality sports betting platforms. Reflecting on their time together at Grand Parade, they recall how product development evolved from early advertising banners to free-to-play games, then mobile apps, and eventually “full-scale fixed odds

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PRODUCT INNOVATION & TRENDS IN 2025
Daniela Parfentiev
Shaping the Future of iGaming: Innovation, Sweepstakes & What’s Next

In this short fireside discussion, The Unit’s Chairman Andy Clerkson joins Paddy Casey to explore where the next wave of product innovation in iGaming is headed. From the rise of sweepstakes in the U.S. to the growing buzz around prediction markets, Andy shares his perspective on how these emerging formats

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