Earlier this year, The Unit has reached an exciting milestone with the opening of our newest office in New York City. Situated in the heart of Manhattan, the The Unit’s U.S. expansion reflects our ongoing commitment to strengthening client relationships and deepening our footprint in the rapidly evolving U.S. betting and iGaming market.
Client Relationships at the Heart of The Unit’s U.S. Expansion
From Central Park, Mark O’Hare, Head of Business Development, shared what the expansion means for the company: “We opened our latest office at the start of 2025 to grow our business in the U.S. One of the key reasons was to get closer to some of our great clients here.”
As a result of our collaboration with partners like PlayStar, The Unit is now positioned to offer even more direct and responsive support. Several new projects are already set to launch this year, and being local gives us the agility to deliver faster, smarter solutions.
A New Hub, New Opportunities
Since new territories continue to open across the U.S., 2025 promises further momentum in the betting and iGaming space. Our team in New York is actively guiding clients through new developments and helping them seize emerging opportunities.
“The new office in New York brings both opportunities and challenges, but we’re optimistic about what this year holds,” Mark added.
“Being in a hub like New York gives us the chance to engage with clients, explore industry opportunities, and connect with Irish-American business groups.”
From networking events to strategic collaborations, our presence in NYC places us at the center of one of the world’s most dynamic business environments, and we’re ready to make the most of it.
Watch the full video to see Mark O’Hare casually drop expansion news like it’s just another stroll in the park.
Next Steps
As the U.S. betting and iGaming market continues to grow and evolve, having the right development partner on the ground can make all the difference. If you’re looking for a team that understands the client’s needs and delivers tailored, scalable solutions, we’d love to talk.
Get in touch to explore how The Unit can support your goals in the U.S. and beyond.
