We’re developing the frontend, backend and mobile applications for G2 Digital’s new Vegas Club Casino brand as it launches in the New Jersey market.
The Unit has been selected by G2 Digital, the developer of the online casino brand Vegas Club Casino, to build its flagship website and mobile application.
Building on successful previous projects, the partnership brings together G2 Digital’s deep iGaming experience and player-first product vision with our expertise in frontend and backend engineering, mobile development, UX-led product delivery and ongoing product innovation, to develop the Vegas Club Casino web and mobile experience across regulated U.S. and Canadian markets.
A Trusted Development Partner
This appointment further strengthens our growing reputation as the specialist development partner for operators and platform providers seeking market-leading digital products. We’ve delivered innovative sportsbook and casino products for brands across Europe, North America, South America and Africa, combining deep industry knowledge with high-quality engineering and design.
“Players expect fast, intuitive, mobile-first products, and that’s exactly where we specialise, providing a key differentiator for our platform and operator partners. Launching a new casino brand is an opportunity to create a genuinely differentiated experience from day one and we’re excited to work alongside the G2 Digital team to help them create experiences that stand out in competitive markets.” — Paddy Casey, Co-Founder of The Unit
The Team Behind Vegas Club Casino
For G2 Digital, the partnership represents an important investment in the technology and product experience behind Vegas Club Casino as the company establishes itself in the North American iGaming market. Powered by White Hat Gaming’s Player Account Management (PAM) platform, Vegas Club Casino delivers a straightforward, intuitive experience with clear rewards and incentives.
G2 Digital was co-founded by Greg Carlin, who previously co-founded and led Rush Street Gaming and Rush Street Interactive, and Dan Alexander, who has over 15 years of experience across the casino and iGaming industry, holding senior roles at Mansion, Bet365 and PlayStar. Drawing on decades of experience across land-based and online gaming, the founders established G2 Digital with a focus on player trust, operational excellence and creating an online casino experience built around the needs of gaming enthusiasts.
“Vegas Club Casino is rooted in the idea that great casinos have always been about the details, from the games and technology to the way players are treated. We have been intentional about every aspect of the product, and The Unit has been an important partner in bringing that vision to life. Their expertise is helping us build an experience that stands apart in a very competitive market.” — Greg Carlin, Co-Founder of G2 Digital
Looking Ahead to Launch
The Vegas Club Casino project adds to a growing portfolio of casino and sportsbook products we’ve built for operators worldwide. As the brand prepares to launch in New Jersey and expand across regulated North American markets, we’re focused on delivering a web and mobile experience designed to stand out and scale as the business grows.
