Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
With a matter of days until the first ball is kicked, every operator has a plan in motion for the World Cup. Unless something has gone very wrong, marketing budgets have been finalised, acquisition campaigns are taking shape, and partnerships are getting into the swing of things like all the
First featured in our latest Inside The Unit newsletter on LinkedIn. Modern life can be quite homogeneous. Every high street is starting to look the same, football stadiums are all becoming the same soulless bowls, and fashion influencer culture has made everyone’s wardrobe choices look like uniforms. While some have
Gen Z might not have roamed the earth when a World Cup was last held in the United States, when Ireland were still hoovering up Eurovision trophies, or when checking football scores meant firing up Teletext. But the young generation has grown up during a seismic shift in digital technology
Prediction markets are gaining momentum fast, but the bigger story is what they reveal about shifting user expectations. In this piece, first published on LinkedIn, Mark O’Hare, VP Sales, Americas, looks at why platforms built around clarity, ownership and community are shaping the next wave of betting engagement. It also
First published in our October Inside The Unit newsletter, this piece by David McKenny explores how AI is transforming the sports betting and iGaming landscape. From smarter odds and fraud detection to automated testing and personalised content, it looks at how operators can harness technology to stay ahead while keeping
This piece first appeared on LinkedIn and has been updated for publication on The Unit’s website. The 80th NBA season is in full swing, with teams already shaping the narrative for the months ahead. Despite the scale of the NFL and the global reach of soccer, basketball’s return always delivers
First published in our September Inside The Unit newsletter. Is Your Sportsbook Ready for the 2026 World Cup? The entire world’s attention will be on North America next summer, when the biggest single-sport event on the planet heads to the U.S., Canada, and Mexico. In 2026, FIFA’s jamboree will be
The 2025 NFL season opened when the Philadelphia Eagles welcomed the Dallas Cowboys, and it was more than just a win for the reigning Super Bowl champions – it kicked off another crucial period in the fight for market share in US sports betting. The NFL is not only the
First published in our August Inside The Unit newsletter, this piece by Mark O’Hare explores how operators can finally start to reel in FanDuel. From early product advantages to the role of outsourced development today, the article sets out how competitors can outpace the leader. While some may have previously
The debate over whether companies should keep operations in-house versus relying on outsourced development has been ongoing for a long time. Outsourcing is used across all industries, with obvious benefits, none more so than in an industry like iGaming and online sports betting, where speed to market with new products
With a matter of days until the first ball is kicked, every operator has a plan in motion for the World Cup. Unless something has gone very wrong, marketing budgets have been finalised, acquisition campaigns are taking shape, and partnerships are getting into the swing of things like all the
First featured in our latest Inside The Unit newsletter on LinkedIn. Modern life can be quite homogeneous. Every high street is starting to look the same, football stadiums are all becoming the same soulless bowls, and fashion influencer culture has made everyone’s wardrobe choices look like uniforms. While some have
Gen Z might not have roamed the earth when a World Cup was last held in the United States, when Ireland were still hoovering up Eurovision trophies, or when checking football scores meant firing up Teletext. But the young generation has grown up during a seismic shift in digital technology
Prediction markets are gaining momentum fast, but the bigger story is what they reveal about shifting user expectations. In this piece, first published on LinkedIn, Mark O’Hare, VP Sales, Americas, looks at why platforms built around clarity, ownership and community are shaping the next wave of betting engagement. It also
First published in our October Inside The Unit newsletter, this piece by David McKenny explores how AI is transforming the sports betting and iGaming landscape. From smarter odds and fraud detection to automated testing and personalised content, it looks at how operators can harness technology to stay ahead while keeping
