Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
Earlier this month, we sat down with DataArt for their ‘The Encores‘ podcast series to talk through how The Unit has scaled globally, how we stay close to clients, and the trends shaping iGaming products in 2025. This blog captures some of the key takeaways from that conversation. There’s plenty
This article was written by Alan Bruce, Chief Operating Officer at The Unit. Before the proliferation of online betting, the process of choosing exact markets to bet on within a sporting event was generally simpler. Prior to the standout football match taking place that day, the player would walk into
Decentralised tech is gaining ground, and betting might be next. With on-chain systems offering transparency, fairness, and new infrastructure models, the gambling industry could be in for a shift. But making the leap comes with serious questions, which The Unit’s Chief Technology Officer Alan Bruce addresses by exploring what the
The Power of Custom Backend Architecture in iGaming For any iGaming operator, finding ideal solutions for your platform which can maximise performance will always be one of the standout challenges you will face. A solid backbone of technology can make all the difference in the extremely competitive battle for market
The mobile betting industry is evolving at a rapid pace, driven by advancements in technology, regulatory shifts, and user demand for seamless experiences. With the recent Super Bowl drawing record-breaking betting activity in the U.S., it’s clear that the appetite for mobile betting apps is only growing. To stay ahead
Enhancing Engagement in iGaming Through Gamification In the age of smartphones, streaming, and shorter content, keeping a hold of your audience’s attention span for long periods is becoming increasingly difficult. In the iGaming industry, we cannot get away from the fact we are competing for the user’s entertainment hours outside
Kelly Jones, singer of the Welsh rock band Stereophonics, will often introduce the songs from the band’s lesser-known debut album with an insightful line: “To know where you’re going, you have to know where you’ve been.” While we don’t tend to crank our Gibson SGs up to 11 at The
The betting industry and iGaming sector thrives on adaptability. In the blink of an eye, the market can undergo changes in regulations and rapid shifts in user demands. This is exactly where Agile methodologies make all the difference. The increasing efforts to legalize iGaming and online betting in more U.S.
ESPN Bet launched in New York in the latter part of September 2024 just missing out on the start of the NFL season but still being in a position to capitalize on most of the football action this year. Market analysts haven’t been very optimistic about ESPN Bet and the
Brazil’s Sports Betting and iGaming Market: A Major Opportunity As the industry makes its way to SBC Summit in Lisbon later this month, one particular topic is likely to be discussed at length. With a population of more than 200 million people, making up the largest market in South America,
This piece first appeared on LinkedIn and has been updated for publication on The Unit’s website. The 80th NBA season is in full swing, with teams already shaping the narrative for the months ahead. Despite the scale of the NFL and the global reach of soccer, basketball’s return always delivers
First published in our September Inside The Unit newsletter. Is Your Sportsbook Ready for the 2026 World Cup? The entire world’s attention will be on North America next summer, when the biggest single-sport event on the planet heads to the U.S., Canada, and Mexico. In 2026, FIFA’s jamboree will be
The 2025 NFL season opened when the Philadelphia Eagles welcomed the Dallas Cowboys, and it was more than just a win for the reigning Super Bowl champions – it kicked off another crucial period in the fight for market share in US sports betting. The NFL is not only the
First published in our August Inside The Unit newsletter, this piece by Mark O’Hare explores how operators can finally start to reel in FanDuel. From early product advantages to the role of outsourced development today, the article sets out how competitors can outpace the leader. While some may have previously
The debate over whether companies should keep operations in-house versus relying on outsourced development has been ongoing for a long time. Outsourcing is used across all industries, with obvious benefits, none more so than in an industry like iGaming and online sports betting, where speed to market with new products
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
