Entering the Ring: The Unit’s Power Move with OVW
At The Unit, we’re excited to share news of our latest venture – a strategic partnership with Ohio Valley Wrestling (OVW). This collaboration, fueled by a shared passion for innovation and excellence, marks a significant step in our ongoing expansion across the United States.
The decision to partner with OVW aligns perfectly with our expansion strategy, especially in the wake of the wrestling organization’s heightened profile following the Netflix documentary “Wrestlers.” We see this as an opportunity to bring our expertise in sports betting and gaming product development to a new, enthusiastic audience.
Fan Engagement: The Main Event
In this collaboration, our primary focus will be on enhancing fan engagement. We’re leveraging our industry-leading experience in betting and gaming to develop captivating customer-engagement tools for OVW. A key feature of this initiative will be the introduction of free-to-play (F2P) games, designed to offer an immersive and interactive experience for fans.
A Tag Team for Global Impact
Al Snow, Co-Owner and Head Trainer at OVW, said:
“We’ve spent years growing OVW into something special and my goal was always to make us a worldwide brand. This partnership with The Unit is the next step in that process.
“Partnering with an organisation that has the global reach and respect of The Unit will only continue to grow our momentum and push us further into the global mainstream! We’re excited to get rolling with this new relationship with the heavyweight champion of software development!”
The Unit: Expanding Our Arena
In addition to the fan engagement aspect, this partnership signifies a broader strategy for The Unit. We’ve been actively pursuing opportunities to enhance our presence in the sports and entertainment sector, and teaming up with OVW is a natural progression of this goal. Our recent partnership with TXOdds is another testament to our commitment to growth and innovation.
Commentator’s Call: Kennison Hails OVW-The Unit Alliance
Bryan Kennison, Lead Commentator for OVW, commented: “It’s a very exciting time at OVW and I’m thrilled for us to be partnering with The Unit! OVW thrives off passion and creativity, which The Unit has in spades! There’s no telling what’s next for this new unbeatable tag team!”
Champions of Innovation and Engagement
David Reilly, Head of Social Media and Content at The Unit, added: “As Al Snow said himself: Ohio Valley Wrestling develops the best superstars, The Unit develops the best software. And I’m certainly not about to argue with a former professional wrestling legend! Will thrilled to have secured this social media sponsorship. It’s the platform for an ongoing working relationship that can help both partners showcase our skills and creativity to best effect.
“We’re always on the lookout for opportunities that align with our vision of innovation and creativity. This decision was naturally influenced by watching the Netflix series Wrestlers, just witnessing the dedication, creativity, and sheer talent at OVW was a real eye-opener.
“In a world where sports sponsorships often lack depth and imagination, partnering with OVW feels like a breath of fresh air. It’s about more than just putting our name out there; it’s about supporting a team that embodies passion and shares our values around innovation and social engagement.
“The series showed us the heart and soul behind OVW, and we’re thrilled to align with a team that has such an authentic story. Bryan, Al and the team at OVW with their extraordinary dedication, have been pivotal in shaping this vision. We’re here to be a part of something truly unique and inspiring. We believe that this partnership will set a new standard for what sports sponsorships can be – full of creativity, substance, and real connection.”
