Making Experience Count in Online Casino Development
In the first of a series of blogs where we aim to take you behind the curtain and find out a little bit more about The Unit’s modus operandi, our Co-Founder Paddy Casey details our expertise in online casino software development and how we take our partners through the journey with us.
Having delivered products across web and mobile for dozens of the world’s leading brands, online casino software development is an area where we possess an extensive amount of experience. We have expertise in all major web-based technologies, including React JS, Java, Angular JS, Node JS and full-stack development. Recently, the trend has been to develop in Swift, because it is safe, fast and relatively easy to use, but let me tell you a bit more about how this can all benefit your business.
Fortifying Your Online Casino: Mastering Frontend Elegance and Backend Strength
Building a casino platform involves integrating wallets, API integrations with game providers and creating a functioning frontend and backend. Although this is typically carried out by platform providers, we help with customisation and building bespoke functions around the platform.
The integration process with new game providers varies on a number of issues. For example, if you require a bespoke integration, you must ensure all aspects are properly and robustly set up and tested. These include wallet integration, backend integration, and ensuring games comply with the provider’s casino terms of service.
For any online gaming operator, the importance of an effective frontend cannot be understated. Loading times, UX and SEO are all facets of a frontend that we can provide and monitor constantly while looking for solutions to improve performance in these areas.
Our team can develop different types of software based on the complexity of the geographic location they are developing for. Our offering provides scalability and can be reused for internal brands across different geographic locations which may all have their own compliance and regulatory requirements. We use modern technologies to ensure an online casino offering can maintain world-class performance and offer the best possible user experience.
When it comes to the backend of an online casino, there are several core considerations that need to be taken into account, such as wallet integration, anti-fraud protections, auditing of play and ensuring player safety. We work with most of the leading providers and understand the strengths and weaknesses of each platform. We can assist you in your appraisal process, and provide a varied approach based on the number of casino game partners using the backend at any one time. It’s all about finding the right approach for each individual partner.
Your Step-by-Step Guide to Our Online Casino Software Development Process
We can take a company through the entire process of online casino software development.
The most important part of every project is the discovery process. We will assign a team and take time to understand the needs of the end user. In this phase, we gather requirements from key stakeholders, undertake research from a design and technical perspective, and produce timelines, risks, constraints, dependencies and solutions. We also look at budgets before we decide on the next steps.
After we have gauged a full understanding of the product and deliverables, we then look at the design from a UX/UI perspective and talk our technical team through the proposed finished product. We also delve into analytics and APIs, and part of that process involves holding technical interviews with respective technology teams. The output from this part of research and analysis is to future proof the product, the vision and deliverables.
When it comes to app development, we can put the tools in place to transform an igaming offering, with our app development services covering iOS, Android and cross-platform products. Our team of engineers understand the products, including details such as the regulatory requirements when developing products for Apple and Google, and can provide an all-round end-to-end innovative delivery.
Efficient Casino Testing and 24/7 Support
We also offer a comprehensive suite of casino testing. We’ll use our expertise in the gaming space and products to develop a testing strategy that is transparent and meets the requirements of our client’s product and project.
Once our partnership is underway, we continue to be on call for whatever our client needs. Getting the product live is just the start of the journey, and we will be on call 24/7 to assist with the operation. We can implement monitoring tools and procedures to ensure your casino product is performing to the required level at all times.
Should you need any assistance, our QA engineers cover all manual and automated scenarios while keeping continuous integration in mind. Our engineers are the gatekeepers of everything we do here at The Unit and play a crucial role in the delivery process.
Online Casino Solutions: Our Partnership Success with PlayStar Casino
Among our clients to have enjoyed the benefits of this expertise is PlayStar Casino in New Jersey, who we announced as our first partner in the Garden State in May. Our agreement allows us to be PlayStar’s frontend and native mobile development partner, where we have been able to showcase our personalised solution, ensuring optimum technical performance, a tailored user experience, geo tracking software and state regulatory compliance certification.
That is one example of how we provide bespoke development, and we also support custom software development. We can bring completely bespoke and custom product vision to life using modern technologies and these, combined with product and technical knowledge, make us a partner of choice for some of the world’s leading brands.
Compliance and all related regulatory and player protection features are crucial for the success of any casino product in regulated markets. This is particularly the case in the US, where regulatory requirements vary on a state-by-state basis. Our team of product owners and business analysts have plenty of understanding when it comes to working with compliance and operations teams, as well as state bodies in the US. They understand all required licensing frameworks, and can translate these into player journeys while making sure the platform is slick and easy to use.
Maximising Success with Our Online Casino Expertise
Whatever the casino product and whatever the jurisdiction, we have the experience a partner needs to provide a rounded, reliable online casino operation. Get in touch with us to find out more.
