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NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog 

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

Engineer performing software quality assurance and code testing on laptop at The Unit office

NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

The Unit steps up leadership and advisory with Clerkson and Egan hires

Digital marketing platform The Unit has added extensive industry experience to its senior team, hiring Andy Clerkson and Rob Egan. Clerkson joins the firm as a Strategic Advisor, leveraging his knowledge of betting and gaming gained via tenures at prominent firms including FOX Bet, The Stars Group, William Hill and SportCaller, serving as Chairman of the latter. He will play a

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Discovery Phase And Why It’s Crucial To Your Project

Introduction The discovery phase is one of the most crucial parts of any project, and even if the need to develop a product feels urgent, it’s important to take the time required for a thorough discovery phase. The discovery phase will help you make sure that you’re developing the right

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The NFL Makes A Betting Move

Following on from their live betting broadcast trial with the Washington Redskins during the preseason, the NFL has made another advance toward the betting world by signing an agreement with sports data experts Sportradar. Sportradar – who has partnerships with the MLB, NHL and NBA – has signed a deal

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iOS Native App Requirement for Betting Apps

The betting industry is about to go through the biggest change since the requirement to obtain a UKGC licence. The deadline has been extended from September 3rd, 2019 to March 3rd, 2020. Apple Have Stopped Betting Functionality on Wrapped Apps Apple have announced that online betting will be only allowed

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Daniela Parfentiev
Optimizing User Experience in Betting Apps: The Importance of UI Design

Why Focus on User Experience? The digital age has set a high bar for user experience, especially in the fiercely competitive sports betting and iGaming sector. Modern users expect seamless, intuitive, and lightning-fast interactions, making speed and user interface design essential pillars of a betting app’s success. Ready to gain

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Building iGaming Software Products - The Unit
Paddy Casey
Building iGaming Software Products: A Strategic Roadmap for Success

Kelly Jones, singer of the Welsh rock band Stereophonics, will often introduce the songs from the band’s lesser-known debut album with an insightful line: “To know where you’re going, you have to know where you’ve been.”  While we don’t tend to crank our Gibson SGs up to 11 at The

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Olexandr Baran - Meet The Team
Daniela Parfentiev
Meet The Team: Q&A Session with The Unit’s React Developer Olexandr Baran

Introduction Meet Olexandr Baran, our incredibly talented React Developer here at The Unit. His journey into tech is nothing short of inspiring—starting with a curiosity about how websites work, Olexandr went from experimenting with basic HTML and CSS to mastering React and creating user-friendly, dynamic applications. What makes Olexandr stand

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Agile in the Betting Industry 2025 Trends Driving iGaming Innovation
Daniela Parfentiev
Agile in the Betting Industry: 2025 Trends Driving iGaming Innovation

The betting industry and iGaming sector thrives on adaptability. In the blink of an eye, the market can undergo changes in regulations and rapid shifts in user demands. This is exactly where Agile methodologies make all the difference. The increasing efforts to legalize iGaming and online betting in more U.S.

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