Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
First published in our August Inside The Unit newsletter, this piece by Mark O’Hare explores how operators can finally start to reel in FanDuel. From early product advantages to the role of outsourced development today, the article sets out how competitors can outpace the leader. While some may have previously
The Premier League is back. For fans, it means new signings, fresh drama and nine months of football storylines. For sportsbooks, it means something different: a tidal wave of activity, fierce competition, and the pressure to deliver products that actually stand out. Ahead of the new season, The Unit hosted
The debate over whether companies should keep operations in-house versus relying on outsourced development has been ongoing for a long time. Outsourcing is used across all industries, with obvious benefits, none more so than in an industry like iGaming and online sports betting, where speed to market with new products
Earlier this month, we sat down with DataArt for their ‘The Encores‘ podcast series to talk through how The Unit has scaled globally, how we stay close to clients, and the trends shaping iGaming products in 2025. This blog captures some of the key takeaways from that conversation. There’s plenty
The new Premier League season is nearly here, and so is The Unit’s official Fantasy League. It’s free to join, open to all, and comes with actual prizes and even more bragging rights. Who Can Join It’s open to clients, colleagues, and anyone who thinks they’re the next Neil Warnock.
In the United States, sports betting and iGaming operators are reaching a critical point. As US sports betting tax rates continue to rise, the knock-on effects are starting to take a visible toll on both the industry and its customers. In a recent LinkedIn article, our Co-Founder Paddy Casey explored
This article was written by Alan Bruce, Chief Operating Officer at The Unit. Before the proliferation of online betting, the process of choosing exact markets to bet on within a sporting event was generally simpler. Prior to the standout football match taking place that day, the player would walk into
Originally written by Alan Bruce for our June 2025 edition of “Inside The Unit”, this article explores how horseracing betting can embrace modernisation through gamification — and why it matters now more than ever. When it comes to betting on horseracing in the UK, and across other parts of Europe,
At The Unit, Account Managers are the link that keeps projects steady. They keep communication flowing, priorities clear, and ensure both clients and teams are moving in the right direction. What an Account Manager Does at The Unit This role is much more than ticking off tasks or managing calendars. It
At The Unit, the Product Owner is a key part of the product development process. Their role is to make sure that what we’re building is not only technically sound, but also solves real problems and creates meaningful value for both our clients and their users. What a Product Owner
It’s that time of year when all and sundry in the betting and iGaming industry offer bold predictions and sage wisdom for the coming year. Heck, we’ve even done it ourselves! But as a company that thrives on innovation and zigging when others zag, we think it’s time to flip
First featured in our November Inside The Unit newsletter, this piece by Andy Clerkson, Chairman of The Unit, examines the trends reshaping sports betting in 2026, covering prediction markets, advances in voice technology, consolidation across regions, Africa’s momentum, and the realities of AI. Technology, regulation, consolidation, and shifting consumer behaviour
Prediction markets are gaining momentum fast, but the bigger story is what they reveal about shifting user expectations. In this piece, first published on LinkedIn, Mark O’Hare, VP Sales, Americas, looks at why platforms built around clarity, ownership and community are shaping the next wave of betting engagement. It also
First published in our October Inside The Unit newsletter, this piece by David McKenny explores how AI is transforming the sports betting and iGaming landscape. From smarter odds and fraud detection to automated testing and personalised content, it looks at how operators can harness technology to stay ahead while keeping
We’re expanding our global footprint with the opening of a new office in Gibraltar, scheduled for the first quarter of 2026. This new hub will join our existing offices in Ireland, Moldova, and the United States, strengthening our presence across key markets and enabling us to work even more closely
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
