Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
It’s that time of year when all and sundry in the betting and iGaming industry offer bold predictions and sage wisdom for the coming year. Heck, we’ve even done it ourselves! But as a company that thrives on innovation and zigging when others zag, we think it’s time to flip
First featured in our November Inside The Unit newsletter, this piece by Andy Clerkson, Chairman of The Unit, examines the trends reshaping sports betting in 2026, covering prediction markets, advances in voice technology, consolidation across regions, Africa’s momentum, and the realities of AI. Technology, regulation, consolidation, and shifting consumer behaviour
Prediction markets are gaining momentum fast, but the bigger story is what they reveal about shifting user expectations. In this piece, first published on LinkedIn, Mark O’Hare, VP Sales, Americas, looks at why platforms built around clarity, ownership and community are shaping the next wave of betting engagement. It also
First published in our October Inside The Unit newsletter, this piece by David McKenny explores how AI is transforming the sports betting and iGaming landscape. From smarter odds and fraud detection to automated testing and personalised content, it looks at how operators can harness technology to stay ahead while keeping
We’re expanding our global footprint with the opening of a new office in Gibraltar, scheduled for the first quarter of 2026. This new hub will join our existing offices in Ireland, Moldova, and the United States, strengthening our presence across key markets and enabling us to work even more closely
This piece first appeared on LinkedIn and has been updated for publication on The Unit’s website. The 80th NBA season is in full swing, with teams already shaping the narrative for the months ahead. Despite the scale of the NFL and the global reach of soccer, basketball’s return always delivers
The NFL season is back, and with it comes the familiar blend of anticipation, drama, and endless analysis. For operators, it is also a reminder that delivering a strong NFL betting product is not just about having odds on the board. It is about matching the passion and pace of
First published in our September Inside The Unit newsletter. Is Your Sportsbook Ready for the 2026 World Cup? The entire world’s attention will be on North America next summer, when the biggest single-sport event on the planet heads to the U.S., Canada, and Mexico. In 2026, FIFA’s jamboree will be
The 2025 NFL season opened when the Philadelphia Eagles welcomed the Dallas Cowboys, and it was more than just a win for the reigning Super Bowl champions – it kicked off another crucial period in the fight for market share in US sports betting. The NFL is not only the
At The Unit, Product Owners are the link between ambitious ideas and products that actually work. For Jack Traynor, that means focusing on speed, reliability and outcomes that genuinely matter to both clients and their users. Turning Ideas Into Real Products Jack describes his role simply: “I help turn ideas
When it comes to baseball caps, bath robes, or scarves, “one size fits all” is an ideal approach. They’re uniform products that are perfectly suited for scale, regardless of region or price point. But the same certainly can’t be said of sports betting product, which seldom benefits from a one-size-fits-all
First featured in our latest Inside The Unit newsletter on LinkedIn. Modern life can be quite homogeneous. Every high street is starting to look the same, football stadiums are all becoming the same soulless bowls, and fashion influencer culture has made everyone’s wardrobe choices look like uniforms. While some have
Originally published on LinkedIn, this piece by Alan Bruce, COO at The Unit, looks at how decentralisation is creating new opportunities across betting platforms and prediction markets. For years, the architectural structure of online betting platforms remained fundamentally unchanged. Operators built and controlled their product, held user funds, set odds,
Seasoned product and technology leader steps into full-time executive role as The Unit accelerates growth across sports betting and iGaming DUNDALK, IRELAND (FEBRUARY 3, 2026) — We have announced the appointment of Co-Founder Conor Durnin to our leadership team. Durnin, who co-founded The Unit in 2018, played a foundational role
Gen Z might not have roamed the earth when a World Cup was last held in the United States, when Ireland were still hoovering up Eurovision trophies, or when checking football scores meant firing up Teletext. But the young generation has grown up during a seismic shift in digital technology
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
