Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
The Power of Custom Backend Architecture in iGaming For any iGaming operator, finding ideal solutions for your platform which can maximise performance will always be one of the standout challenges you will face. A solid backbone of technology can make all the difference in the extremely competitive battle for market
The mobile betting industry is evolving at a rapid pace, driven by advancements in technology, regulatory shifts, and user demand for seamless experiences. With the recent Super Bowl drawing record-breaking betting activity in the U.S., it’s clear that the appetite for mobile betting apps is only growing. To stay ahead
Introduction Meet Vladimir Norocevschi, a talented React.js developer at The Unit who’s passionate about creating fast, user-friendly applications. His journey into tech started with a simple curiosity about how websites work, and over the years, he’s mastered JavaScript, explored Vue.js and Angular, and eventually found his home in React. In
As part of The Unit’s company restructure, our in-house marketing division has been launched as tentenseven, with a €500,000 investment backing its growth. This move is a key step in The Unit’s expansion strategy, allowing tentenseven to operate independently while continuing to serve the iGaming and sports betting industries. What
At The Unit, we understand that staying ahead in the highly competitive iGaming and betting industry means more than just great odds and engaging games—it’s also about visibility. With Google rolling out core updates in November and December 2024, we’ve analyzed the key insights and best practices to ensure your
New Identity, Same Mission Rebranding in the fast-paced iGaming and betting industry goes far beyond aesthetics—it’s about aligning with a vision for growth and building deeper connections with your audience. At The Unit, our recent rebranding journey reflects this philosophy. Partnering with renowned creative director David Hilton, we transformed our
Introduction Meet Victor Grigorciuc, one of The Unit’s creative masterminds and a Frontend Developer with a passion for Vue.js. From building sleek, dynamic user interfaces to collaborating with the team to bring fresh ideas to life, Victor thrives on finding that sweet spot where design meets functionality. His journey from
Enhancing Engagement in iGaming Through Gamification In the age of smartphones, streaming, and shorter content, keeping a hold of your audience’s attention span for long periods is becoming increasingly difficult. In the iGaming industry, we cannot get away from the fact we are competing for the user’s entertainment hours outside
Alan Bruce Joins The Unit’s Leadership Team We’re excited to welcome Alan Bruce to The Unit’s senior management team – as our new Sales and Account Director for Europe, the Middle East, and Africa (EMEA). His extensive industry experience and proven leadership will be invaluable as we continue to expand
Introduction Meet Vladislav Lozovan, our dedicated Delivery Lead at The Unit. With over five years of experience in product delivery and project management, Vladislav is a driving force behind aligning technical teams with business goals. His expertise in managing timelines, mitigating risks, and fostering transparent communication ensures that every project
First published in our August Inside The Unit newsletter, this piece by Mark O’Hare explores how operators can finally start to reel in FanDuel. From early product advantages to the role of outsourced development today, the article sets out how competitors can outpace the leader. While some may have previously
The Premier League is back. For fans, it means new signings, fresh drama and nine months of football storylines. For sportsbooks, it means something different: a tidal wave of activity, fierce competition, and the pressure to deliver products that actually stand out. Ahead of the new season, The Unit hosted
The debate over whether companies should keep operations in-house versus relying on outsourced development has been ongoing for a long time. Outsourcing is used across all industries, with obvious benefits, none more so than in an industry like iGaming and online sports betting, where speed to market with new products
Earlier this month, we sat down with DataArt for their ‘The Encores‘ podcast series to talk through how The Unit has scaled globally, how we stay close to clients, and the trends shaping iGaming products in 2025. This blog captures some of the key takeaways from that conversation. There’s plenty
The new Premier League season is nearly here, and so is The Unit’s official Fantasy League. It’s free to join, open to all, and comes with actual prizes and even more bragging rights. Who Can Join It’s open to clients, colleagues, and anyone who thinks they’re the next Neil Warnock.
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
