Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
Why Focus on User Experience? The digital age has set a high bar for user experience, especially in the fiercely competitive sports betting and iGaming sector. Modern users expect seamless, intuitive, and lightning-fast interactions, making speed and user interface design essential pillars of a betting app’s success. Ready to gain
Introduction Meet Ecaterina Zgherea, our brilliant Senior QA Engineer at The Unit. With over 7.5 years of QA testing expertise and a knack for problem-solving, Ecaterina brings a unique mix of technical prowess and a proactive, open-minded approach to every project she touches. From her early days in quality management
Kelly Jones, singer of the Welsh rock band Stereophonics, will often introduce the songs from the band’s lesser-known debut album with an insightful line: “To know where you’re going, you have to know where you’ve been.” While we don’t tend to crank our Gibson SGs up to 11 at The
Introduction Meet Olexandr Baran, our incredibly talented React Developer here at The Unit. His journey into tech is nothing short of inspiring—starting with a curiosity about how websites work, Olexandr went from experimenting with basic HTML and CSS to mastering React and creating user-friendly, dynamic applications. What makes Olexandr stand
The betting industry and iGaming sector thrives on adaptability. In the blink of an eye, the market can undergo changes in regulations and rapid shifts in user demands. This is exactly where Agile methodologies make all the difference. The increasing efforts to legalize iGaming and online betting in more U.S.
Introduction Introducing Ion Tihon, the talented React Developer at The Unit, as part of our ongoing “Meet the Team” series. Ion’s journey into React development has been shaped by a deep passion for creating intuitive, high-performance user interfaces and an ever-growing interest in full-stack development. With a strong foundation in
ESPN Bet launched in New York in the latter part of September 2024 just missing out on the start of the NFL season but still being in a position to capitalize on most of the football action this year. Market analysts haven’t been very optimistic about ESPN Bet and the
In sports betting and iGaming, low CPAs (Cost Per Acquisition) and a quick return are often the focus of new operators. This is understandable since acquisition teams are held accountable for delivering KPIs as quickly as possible. However, beneath the surface, fundamental issues can arise from chasing cash positivity (and
Brazil’s Sports Betting and iGaming Market: A Major Opportunity As the industry makes its way to SBC Summit in Lisbon later this month, one particular topic is likely to be discussed at length. With a population of more than 200 million people, making up the largest market in South America,
SEO on the edge is about to become the go-to setup for many igaming sites sports betting sites. The core issues igaming and sports betting sites face using Javascript frameworks like React and AngularJS are 1) indexation/rendering and 2) failing core web vitals metrics. Client-side rendering is the prime culprit.
In the United States, sports betting and iGaming operators are reaching a critical point. As US sports betting tax rates continue to rise, the knock-on effects are starting to take a visible toll on both the industry and its customers. In a recent LinkedIn article, our Co-Founder Paddy Casey explored
This article was written by Alan Bruce, Chief Operating Officer at The Unit. Before the proliferation of online betting, the process of choosing exact markets to bet on within a sporting event was generally simpler. Prior to the standout football match taking place that day, the player would walk into
Originally written by Alan Bruce for our June 2025 edition of “Inside The Unit”, this article explores how horseracing betting can embrace modernisation through gamification — and why it matters now more than ever. When it comes to betting on horseracing in the UK, and across other parts of Europe,
At The Unit, Account Managers are the link that keeps projects steady. They keep communication flowing, priorities clear, and ensure both clients and teams are moving in the right direction. What an Account Manager Does at The Unit This role is much more than ticking off tasks or managing calendars. It
At The Unit, the Product Owner is a key part of the product development process. Their role is to make sure that what we’re building is not only technically sound, but also solves real problems and creates meaningful value for both our clients and their users. What a Product Owner
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
