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NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog 

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

Engineer performing software quality assurance and code testing on laptop at The Unit office

NEWS & INSIGHTS

The Unit’s Expert-Driven Betting & iGaming Blog

Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.

CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

CUTTING-EDGE IGAMING & BETTING DEV INSIGHTS

At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.

Scaling Software Development in the iGaming industry

Scaling Software Development in the iGaming industry: In-House vs. Outsourcing

As start-ups and companies in a growth phase experience rapid expansion, the instinctive move is often to scale their internal teams, particularly in scaling software development. However, this traditional approach comes with challenges that can impede a business’s ability to scale effectively.  This article explores the complexities of hiring in-house

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Sports Betting SEO: Boost Your Player Acquisition

Sports Betting SEO

With legalised sports betting sweeping across the United States and more and more countries globally regulating the sector, Sports Betting SEO has never been more important. SEO in 2024 is quite a bit different to SEO in 2010. This applies to sports betting sites. A large number of on-page and

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How In-Casino Apps Can Push Online Betting Forward In the US

How in-casino apps can push online betting forward in the US

At The Unit, we’re always keeping our eye out for the latest trends and innovations across the iGaming and mobile betting industry. The US is an important part of our thinking, and there are particular US states that have piqued our interest in recent times, with plans to merge the

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Meet The Team Ronan Shields

Meet The Team: Q&A Session with The Unit’s Product Owner Ronan Shields

Introduction Introducing Ronan Shields, our ever-enthusiastic Product Owner, as we continue our “Meet the Team” series. Ronan’s journey into product ownership is as unique as it is impressive, starting with a stint in sports sponsorship where he learned the art of creating value beyond the usual ‘here’s your sign, see

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SBC North America 2024, Highlights form The Unit

The Unit at SBC North America

Highlights from SBC North America 2024 We had an incredible experience at SBC North America 2024! Our team had an amazing time connecting with industry leaders, sharing insights, and talking about the software development services we can provide in the North America market. Take a closer look at our journey

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Meet The Team Artiom Tsoev

Meet The Team: Q&A Session with The Unit’s Angular Developer Artiom Tsoev

Introduction Introducing Artiom Tsoev, the talented Angular Developer at our company, as we continue our “Meet the Team” series. Artiom’s journey is defined by his expertise in Angular development and a passion for building efficient and robust applications. With a wealth of experience and a commitment to following best practices,

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The Unit Welcomes Adam Noble Chief Commercial Officer

The Unit Welcomes Adam Noble as Chief Commercial Officer

The Unit is excited to welcome Adam Noble as our new Chief Commercial Officer. With his wealth of experience in the gaming industry, including founding roles at PlayStar and leadership positions at HexiGames, Yggdrasil, and Play’n GO, Adam’s expertise will greatly enhance our capacity for innovation and expansion. Launching a

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Meet The Team Jack Traynor

Meet The Team: Q&A Session with The Unit’s Product Owner, Jack Traynor

Introduction Introducing Jack Traynor, a vital member of our team at The Unit, as we spotlight him in our ‘Meet the Team‘ series. Jack’s time at StatSports significantly shaped his approach and performance in his current role, where it provided him with invaluable insights into the sports technology industry. Now,

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Meet The Team Veaceslav Bulgaru

Meet The Team: Q&A Session with The Unit’s QA Lead,  Veaceslav Bulgaru

Introduction Introducing Veaceslav Bulgaru, the dedicated Head of QA at The Unit, as we continue our “Meet the Team” series. Veaceslav’s journey is marked by a passion for quality assurance and a relentless pursuit of perfection in product development. With years of experience and a steadfast commitment to embracing emerging

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Blog cover image with The Unit logo and title text Should the gambling industry embrace decentralisation.
Daniela Parfentiev
Should the Gambling Industry Embrace Decentralisation?

Decentralised tech is gaining ground, and betting might be next. With on-chain systems offering transparency, fairness, and new infrastructure models, the gambling industry could be in for a shift. But making the leap comes with serious questions, which The Unit’s Chief Technology Officer Alan Bruce addresses by exploring what the

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Inside The Unit's U.S. Expansion
Daniela Parfentiev
Inside The Unit’s U.S. Expansion

Earlier this year, The Unit has reached an exciting milestone with the opening of our newest office in New York City. Situated in the heart of Manhattan, the The Unit’s U.S. expansion reflects our ongoing commitment to strengthening client relationships and deepening our footprint in the rapidly evolving U.S. betting

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The Unit Welcomes Srdan Srepfler as VP of Engineering
Daniela Parfentiev
The Unit Welcomes Srđan Šrepfler as VP of Engineering

We’re excited to share that Srđan Šrepfler has joined The Unit as our new Vice President of Engineering. With over 20 years of experience in development, including seven years at William Hill and four at Huddle, Srđan brings deep industry knowledge and strong leadership to our growing team. A Proven

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Building iGaming Solutions Used by Top Operators: The Unit’s Approach
Daniela Parfentiev
Building iGaming Solutions Used by Top Operators: The Unit’s Approach

In today’s blog, The Unit’s Chairman Andy Clerkson joins Paddy Casey to share what goes into building top-quality sports betting platforms. Reflecting on their time together at Grand Parade, they recall how product development evolved from early advertising banners to free-to-play games, then mobile apps, and eventually “full-scale fixed odds

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PRODUCT INNOVATION & TRENDS IN 2025
Daniela Parfentiev
Shaping the Future of iGaming: Innovation, Sweepstakes & What’s Next

In this short fireside discussion, The Unit’s Chairman Andy Clerkson joins Paddy Casey to explore where the next wave of product innovation in iGaming is headed. From the rise of sweepstakes in the U.S. to the growing buzz around prediction markets, Andy shares his perspective on how these emerging formats

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