Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
Welcome to The Unit’s Betting and iGaming Blog! This is your go-to spot for straightforward, easy-to-understand insights from people within the world of betting and online gaming.
At The Unit, we delve into the specifics of sports betting software development and the latest trends in iGaming. Our aim is to bring clarity and expertise to the forefront of betting software and digital gaming. Whether you’re a developer, or simply curious about the industry, we provide insights and guidance to navigate the landscape of betting and iGaming.
Entering the Ring: The Unit’s Power Move with OVW At The Unit, we’re excited to share news of our latest venture – a strategic partnership with Ohio Valley Wrestling (OVW). This collaboration, fueled by a shared passion for innovation and excellence, marks a significant step in our ongoing expansion across
The Unit lists what we can expect from US iGaming in the coming year, covering regulation, the battle for market share and the importance of martech. 1. iGaming Continues to Flex its Muscles Internet gaming continues to generate extraordinary revenue in the states that have legalized and embraced it. In October
PPC Sports Betting Sites: Overview Paid Search is a major part of the marketing mix of most online bookmakers. It is the cornerstone of many online gaming sites’ marketing strategy. Many C level executives love it because you don’t have to buy multiple placements in advance. You can turn it
Making Experience Count in Online Casino Development In the first of a series of blogs where we aim to take you behind the curtain and find out a little bit more about The Unit’s modus operandi, our Co-Founder Paddy Casey details our expertise in online casino software development and how
Search volume is one of the most insightful metrics to gauge demand. Here we look at Google search volume for US online sports betting. In the online gambling space, you can use search volume as a cornerstone of your marketing plan. It is a good indicator of the strategy you
Currently, a plethora of free-to-play games are on the market for operators in the betting and gaming space to consider. Some CMOs view these games as top-of-funnel player-acquisition tools. Others deploy free-to-play games to build a database in soon-to-be-regulated markets. However, neither of these use cases fully leverages the potential
For online marketers like us, we are all too familiar with using utm parameters on our campaigns. Recently, a number of our app install clients have been asking about both GBRAID and WBRAID parameters. These parameters have been created to comply with Apple’s post-iOS 14 privacy policy. Essentially they don’t
Conversion Rate Optimisation (CRO) can deliver remarkable improvements to the performance of each marketing channel. Ultimately, it delivers revenue growth and increases ROI. However, despite the overwhelming benefits, especially in the online betting space, the majority of websites do not apply CRO processes to improve conversion. Conversion Rate Optimisation –
Introduction: As we navigate the digital transformation, the realm of entertainment has seen groundbreaking shifts, particularly within the burgeoning iGaming sector. Central to this evolution are sophisticated iGaming software solutions, steering an industry projected to command over $158 billion by 2028. This comprehensive exploration delves into how these platforms are
Introduction Finding the right casino software developers is one of the most consequential decisions an operator makes. Get it right and you have a platform that scales, performs under pressure, and gives players a reason to stay. Get it wrong and you spend the next two years firefighting performance issues,
The Power of Custom Backend Architecture in iGaming For any iGaming operator, finding ideal solutions for your platform which can maximise performance will always be one of the standout challenges you will face. A solid backbone of technology can make all the difference in the extremely competitive battle for market
The mobile betting industry is evolving at a rapid pace, driven by advancements in technology, regulatory shifts, and user demand for seamless experiences. With the recent Super Bowl drawing record-breaking betting activity in the U.S., it’s clear that the appetite for mobile betting apps is only growing. To stay ahead
Introduction Meet Vladimir Norocevschi, a talented React.js developer at The Unit who’s passionate about creating fast, user-friendly applications. His journey into tech started with a simple curiosity about how websites work, and over the years, he’s mastered JavaScript, explored Vue.js and Angular, and eventually found his home in React. In
As part of The Unit’s company restructure, our in-house marketing division has been launched as tentenseven, with a €500,000 investment backing its growth. This move is a key step in The Unit’s expansion strategy, allowing tentenseven to operate independently while continuing to serve the iGaming and sports betting industries. What
At The Unit, we understand that staying ahead in the highly competitive iGaming and betting industry means more than just great odds and engaging games—it’s also about visibility. With Google rolling out core updates in November and December 2024, we’ve analyzed the key insights and best practices to ensure your
The Unit is a betting & iGaming software development company helping operators build, launch and scale digital products.
